Flow (inside positive psychology) refers to the mental state of a person who is fully immersed inside an activity with a complete focus and the highest possible amount of absorption, assessing all the possible emotions through the process: the ultimate and greatest state every user can ever get.

Defined and researched by Mihály Csíkszentmihályi and his renowned flow chart, flow is used inside videogames to refer to the optimal state in which any game can be, providing the user the best possible outcome from the experience of play.

Flow also will describe the player’s ability to adapt easily to the game, making it a crucial element inside the onboarding processes: if a high challenge is set earlier as it should, or by the contrary the while plot seems way easier until its end, flow will be suddenly swapped for anxiety or boredom.

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