Free to play

Free to play stands for a game strategy (not a genre!) which involves offering the title for free to everyone (downloading and playing). Free to play has turned, in the last few years, a fashioned and mostly a solid model to help small & medium developers to grow further by reaching a higher audience, and also has made users to think specifically in a determinate way, becoming less able to break the walls of paying for accessing titles (mobile & social).

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