Minnows

Minnows are a way to categorize players of Free to Play games whose spending behavior is the lowest of all (but still they do spend). Minnows are the largest amount of users inside the revenue charts, and their behaviors are often reinforced by offers and discounts.

Minnows often spend the amounts required to surpass the Pay Walls,provided they’re usually weighed as the lowest possible item purchasable through the game. These kind of users who took the first step into purchasing behaviors, can be possitively afected by larger purchases, turning into Dolphins.

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