Pay Wall

A pay wall is a constraint inside social games that makes players unable to progress unless they unlock it by using hard currency (real money). Pay walls are usually found inside the Progress gates monetization model, where once the player surpasses a wall, he will end up finding another(and possibly way bigger) one.

Pay walls can be soft (making the player able to continue but diminishing the game flow) such as time constraints or social interactions for unlocking specific things or they can be hard, making the player stuck unless he pays the toll.

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