Retention

Retention refers to the amount of time players spend through the game or as the amount of returning players.  Depending on the variable amount of time we can distinguish two types:

  •  Long term: the amount of active players that lasts playing a game during a certain period of time, usually monthly or weekly.
  •  Short term: the average amount of time a player spends in a single activity of play, from when he enters on it and from when he closes it.

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