Whales are a way to categorize players of Free to play games whose amounts of money spent are way higher than the average, reaching up to large numbers which actually makes the metrics have shifting spikes.  Whales aren’t normally higher than a 10% of the active users.

Whales are usually players with a high and increasing engagement state (sometimes scratching the thin line of anxiety), and they’re often aided to maintain their current behaviors by a constant implementation of purchasable assets unable for users whose spending ratio is way lower.

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